A major e-commerce marketplace needed deeper insights into the buying and selling behaviors of Black and Latine women-identifying makers to refine its strategies and enhance social impact. The challenge was to quantify this market segment, identify key purchasing drivers, and align business goals with equity and inclusion.
(approach)
Axle partnered with Tallawah Consulting and Gauge Research to conduct comprehensive market sizing research. Through integrated focus groups, industry surveys, and co-design sessions, we examined the cultural and economic factors shaping marketplace engagement. Executive coaching helped leadership translate insights into actionable strategies.
(RESULTS)
Our research uncovered billions in untapped market opportunities, emphasizing the need for social impact-driven marketplace strategies. The findings influenced cross-departmental shifts, ensuring a more inclusive and competitive business model.
(DELIVERABLES)
Integrated Focus Groups & Leadership Interviews
Cultural Influence & Industry Surveys
Co-design Charrettes with Ecosystem Builders & Users
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