As a newly established hub for innovation and entrepreneurship, the UNCF Center for Innovation and Entrepreneurship (CIE) needed a brand identity that honored UNCF’s 80-year legacy while appealing to both students and donors.
(approach)
We crafted a modern, compelling brand strategy that balanced history with forward-thinking energy. The refreshed language and visual identity positioned CIE as a dynamic force for emerging entrepreneurs while reinforcing its deep institutional roots.
(RESULTS)
The rebrand resonated with students and donors alike, setting the stage for a strong launch. With a clear, compelling identity, CIE is now equipped to drive innovation, attract funding, and create lasting impact.
.svg)